You build the websites. We turn them into a subscription.
Pagora is the white-label website platform behind your website subscription: your clients send change requests via WhatsApp, the AI applies them, you resell it all under your own name. Whether you manage 2 websites or 50.
7 days free · no setup fee · cancel monthly
You sell the website once. The service every month.
You buy from us (€79 first website, €39 each additional) and set your own price. Move the sliders.
Typical range is €99–249/month. Micro businesses churn faster above €100; modules raise the ceiling.
Calculated without module add-ons; prices excl. VAT.
For context: this model is established in the US. The best-known operator serves 180 clients at $175/month each and employs two designers, seven developers and a support team to do it. Here, the cockpit replaces those nine people.
What has kept you from the subscription model
We hear four objections again and again. All four are solvable, without building a team.
The agent answers the change requests, not you. And there are fewer than you think: one US operator with 180 subscription clients counts four to five change requests per month. In total, not per client. The rest of the time the site just runs.
Your client doesn't want to edit, they want it edited. Instead of a CMS training they send a WhatsApp message and the change is live in minutes, with a before/after screenshot. That wins any sales conversation against “here's your WordPress login”.
Every website lives in a Git repo, and that repo is yours. You can leave any time and take everything with you, your own hosting included. We are built to be replaceable. That's exactly why you can rely on us.
Imprint and privacy policy come from a legal-tech provider, update automatically when the law changes and are checked weekly by a legal scanner. The chatbot identifies itself as AI, as the EU AI Act requires from August 2026.
Runs without you. Never out of control.
The client writes, the AI edits, you see everything in the cockpit. You can step in anytime; you'll rarely have to.
Modules you resell
Everything runs white label: your clients see your agency, not us. First website: all modules included. Additional websites: bookable individually.
Your clients send change requests via WhatsApp or email — the agent applies them directly to the code and replies in plain language. Included with every website.
Connect a repo or upload a ZIP — the site is live in minutes. You connect client domains yourself, SSL is automatic.
A branded analytics email to your clients every month: visitors, sources, agent changes.
A white-label chatbot that answers visitor questions from the page content and collects leads — under your agency's brand.
Your newsletter tool under your own brand: double opt-in signup, subscriber management, sending — the AI drafts campaigns to match the business.
Automatically ask for a review after the job — feedback lands in the cockpit, happy clients review on Google. Policy-compliant, no gating.
Weekly checks of where the client site ranks on Google — organic and in the map pack. Plus a monthly check whether ChatGPT, Gemini and Perplexity recommend the business. Plain-language results, right in the monthly report.
Imprint and privacy policy per client site, kept up to date automatically.
Visitors book services or tables right on the client site — with capacities, confirmation emails including calendar files, and Google Calendar sync. Double bookings are caught by the system.
One login for your clients, in your brand: visitor stats, change requests via portal chat, and one-click restore of earlier website versions.
It even helps you find clients
The hardest part of this business isn't building, it's the first client. That's why the cockpit includes a website check under your brand: you link it on your site or in your Instagram bio, a business enters its address and gets an honest analysis of its website. You get the contact and an opener that needs no cold-calling script.
Built like it's our own shop
Client sites reach PageSpeed scores around 100. And with no CMS, no database and no plugins, there is nothing to hack or break with an update.
Every change is its own restore point: traceable and recoverable in one click. Backup is built in, not an add-on.
Every client site runs on German servers, with cookieless analytics and no banner. Imprint, privacy and cookie notice are stored GDPR-clean per client site.
A monitor checks every site for availability every five minutes and raises an alert on an outage. After every deploy, automatic quality checks run for speed, SEO and accessibility.
Your first managed website in minutes
Sign up
Email, password, agency name, done. No demo calls, no sales process.
Connect a website
Your Claude project already lives in a repo: connect it and we deploy the site right in onboarding. ZIP upload works too.
Invite your client
From now on they write via WhatsApp or email, and you see everything in the cockpit.
Agency FAQ
That's exactly what Pagora is built for. Anything that lives as code in a Git repo or exports as a ZIP can be connected: Astro, Next, plain HTML, doesn't matter. Your projects stay your repos; there is no migration into someone else's system.
Run the numbers: two websites cost you €118 a month. Sell them at €149 each and €180 margin remains, every month, for work the agent does. You're in the black from the first sensibly priced website.
No. Chatbot, newsletter, monthly report and review emails run under your name and colors. You stay the agency; we're your infrastructure.
For unclear requests the agent asks instead of guessing. Every change is saved as a version and can be reverted with one click. Edge cases escalate to you.
Pagora works on code-based websites (Git repos, static sites). Many agencies migrate WordPress clients step by step, and we help with that. Native WordPress support is in the works.
Entirely up to you: your price, your invoice, your contract. You only pay us the wholesale price per website and module.
€79/month for the first website (all modules included), €39 for each additional one. Modules bookable individually there: chatbot €29, newsletter €19, bookings €19, reviews €9, legal texts €39. Cancel monthly, details on the pricing page.